Last 17th November, the Fundació per la Indústria and the Directorate General for Industry of the Department of Enterprise and Employment organised the presentation of the study: The transition towards sustainable competitiveness: driving shared value in Catalonia. Collection Papers from the Industry Observatory, 18. This study includes as a success story how the Catalan Water Partnership together with INNOVACC, the Catalan pork meat cluster, carried out actions to improve the impact on water consumption, the associated costs and the guarantee of water quality, as well as the studies carried out on the sector and on various meat companies, and how various CWP members had technologies to help reduce the environmental impact.
This type of project fits perfectly and has been considered as a model in the idea of shared value, which is the focus of this work, that is, understanding business competitiveness as a concept coherent with actions that proactively promote the transition towards sustainability. The study analyses how shared value in companies can contribute to their transition towards more sustainable forms of competitiveness and presents practical business and cluster cases, and the authors are: Alberto Pezzi, Edurne Magro, Henar Alcalde, Laia Castany, Marta Marsé i James Wilson.
Miquel Ribé, President of the Fundació per la Indústria, welcomed the participants, followed by Natàlia Mas, Director General of Industry and Delegate Councillor of ACCIÓ Generalitat de Catalunya, who gave a contextualisation of the study. Afterwards, the presentation of the study was given by Edurne Magro, Senior Researcher, Orkestra – Basque Institute of Competitiveness and Alberto Pezzi, Senior Manager of Competitive Strategy at the General Directorate of Industry.
Finally, a debate was held with business and cluster case studies, with the participation of Marta Marsé Vidri, Head of Strategic Analysis of the General Directorate of Industry, Anna Badia Planas, Head of Social and Environmental Impact at Ecoveritas, and Xavier Amores, Director of the Catalan Water Partnership.