THE VALUE OF DIGITAL ENVIRONMENTS IN B2B BUSINESS

On 25th May, a session was held to present the value of B2B business within the framework of the B2B digital marketing project in companies in the water sector with the consultancy Playbrand and with the support of ACCIÓ.

Elena Antonijuan, Team Leader International eTrade of ACCIÓ presented the ACCIÓ’s tools to promote the internationalisation of Catalan companies by improving their competitiveness in digital channels. Then David Martí, Owner and Director of Playbrand, presented the importance of B2B digital marketing and the experience of the consultancy firm in the project with the CWP and 9 companies in the water sector.

Finally, Enric Queralt, CEO of the spin-off Bluephage and Jaume Esteve, industrial engineer at Unex, explained their experience in the project.