“ARE WE READY TO OFFER SUSTAINABLE TOURISM TO THE WORLD? AT THE TOURISM FORUM

On the 10th of May Xavier Amores, director of CWP participated in the TurisTIC Forum in the round table entitled “We are ready to offer a sustainable tourism to the world”. In addition, the panel was attended by Dr. Carles Ibáñes, Director of the Climate Change Line of Eurecat, Patricio Azcárate Díaz de Losada, Secretary General of Biosphere Tourism, Dr. Natàlia Ferrer Roca, Director of the Climate Change Line of Eurecat, Dr. José María de la Torre, Director of the Tourism and Environment Department of Eurecat, and Dr. José María de la Torre, Director of the Tourism and Environment Department of Eurecat, Dr. José María de la Torre. Natàlia Ferrer Roca, University Professor, Trainer and Consultant in Sustainable Tourism at the Faculty of Tourism of the University of Girona and Susana Conde, Founding Partner and Head of Sustainability at Rethink Sustainability and GenuineSpain, with Dr. Xavier Font Urgell, Head of the Technical Office of Tourism of the Diputació de Barcelona, as moderator.

In his speeches, Xavier Amores highlighted the importance of sustainability as a differential element for the competitiveness of the sector. Surveys carried out with tourists within the framework of the LIFE Wat’savereuse project identified that tourists do not tend to adopt sustainable habits when they are on holiday. Tourists are often unaware of the water stress in the areas they visit, so effective communication is one of the key objectives to achieve more sustainable tourism. Today, there are increasingly innovative and affordable technologies on the market that can accelerate the sustainability of the sector. Investments in this area are the key to competitiveness. In conclusion, Xavier emphasised that there are many types of tourism that fit. Being able to work as an ecosystem, made up of the technological offer, all the tourism operators and the administrations, will boost the competitiveness of the whole.