The aim of this project has been to promote the digitisation of marketing strategies in the water sector and relations between B2B companies in a digital environment. Firstly, it has helped the participating companies, all of which are SMEs, and, at the same time, acted as a pilot that raises awareness and helps the sector to focus on this change, which is more present than ever due to the situation resulting from Covid-19. The project begins with the following common phases of the strategic process: analysis of the brand, analysis of the competition, customer surveys and interviews with the sales team and definition of the buyer persona. Each company then chose the digital marketing strategy that best suited its current situation and preferences. Bluengin, Bluephage and ABM chose an SEO strategy, BEHQ and Eco-Sistems chose a content strategy. Arpol and Spin have chosen a lead and email marketing strategy. And Unex and Amphos 21 have chosen a digital advertising strategy.
Iniciatives de Reforç a la Competitivitat (IRC) 2020 – ACCIÓ
Promotion of new B2B digital marketing strategies in companies in the water sector in a Covid-19 environment